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The B2B Elements of Value

What matters to business customers? Subjective concerns often play a surprisingly large role.

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The B2B Elements of Value
The B2B Elements of Value
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The B2B Elements of Value

With 40 distinct kinds of value, B2B managers can identify what matters most to each set of important stakeholders.

 

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Elements of Value® Insights

What do customers want? Bain's Elements of Value® represent the deeper aspirations behind the purchasing decisions of B2B and B2C customers. Our insights explore the ways companies can go beyond price to offer more value.
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