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As Banks’ Retention Efforts Stall, Focus On High-Value Customers

By using advanced analytics guided by five principles, banks can activate targeted customers to improve their economics and strengthen relationships.

Par Philipp Baecker, Mario Conde, Darci Darnell, Sumit Narayanan, et Markus Bergmann

Infographic

As Banks’ Retention Efforts Stall, Focus On High-Value Customers
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How Analytics Can Deepen Banks’ Customer Relationships

Activating high-value customers beats pursuing raw retention goals.
Auteurs
  • Headshot of Philipp Baecker
    Associé, Frankfurt
  • Associé, Amsterdam
  • Associé, Chicago
  • Alumni, Singapore
  • Associé, Munich
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First published in septembre 2021
Mots clés

Comment nous avons aidé nos clients

Advanced Analytics A Digital-First Bank Finds a Customer-Driven Path to Profitability

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Technologies de l'information An Omnichannel Redesign Helps Transform a Bank’s Customer Experience

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Stratégie Client et Marketing Bank gets back to basics to protect customer base

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