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Infographic

2021 Holiday Shopping Outlook

Bain forecasts 7% growth in US retail sales this holiday season.

Par Aaron Cheris, Darrell Rigby, Suzanne Tager, et Julia Saxonov

14 septembre 2021

Notes

Holiday season is November and December. Growth represents YOY change in US market only. 2021 growth rates are Bain’s forecasts.

Bain defines US retail sales as unadjusted in-store and nonstore (e-commerce and mail order) sales, excluding sales by auto and auto parts dealers, gas stations, and restaurants. Retail spending constitutes Bain-defined retail categories.

Consumer Health Index is seasonally adjusted, and 100 is equivalent to the August 2017 baseline.

Future releases and topics

Look out for our upcoming issues:

Issue 2 (late October): Preparing for China's Singles' Day 2021
Issue 3 (mid-November): Unwrapping Amazon's holiday approach
Issue 4 (mid-December): Midseason reflections and the role of stores
Issue 5 (mid-January): Postholiday recap and resolutions for 2022

We look forward to sharing holiday headlines with you and hearing your feedback throughout the season.

Auteurs

Aaron Cheris

Associé, San Francisco
Darrell Rigby

Associé, Boston
Suzanne Tager

Chief of Staff to the Worldwide Managing Partner, New York
Julia Saxonov

Alumni, San Francisco

Contactez-nous

First published in septembre 2021

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