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Dynamic Marketing Optimization

CMOs have more money to invest—and more data to crunch—than ever before. But they readily admit that much of the $1 trillion they spend globally on marketing is ineffective, or wasted. The solution is to focus more on orchestration and less on sophistication, balancing analytics with operational and organizational capabilities. That's what Bain Dynamic Marketing Optimization delivers. The result: better focus and execution, and a 10%–25% boost in ROI.

Why Bain

Why Bain

We have unparalleled experience and expertise, having completed more than 1,200 marketing excellence engagements around the world.
Our focus on integrated decision making eliminates the fragmentation, manual processes and weak collaboration that often hamper marketing effectiveness.
Bain’s deep bench of talent in advanced analytics, Test for Results, Agile development, go-to-market strategy and related disciplines assures that your marketing optimization is supported by a full complement of related capabilities.

Notre impact

Notre impact

Marketing metrics framed in holistic, forward-looking and actionable ways.

A tailored, systematic testing program to improve decision making.

A clear, dynamic and accountable roadmap for creating and scaling the optimal portfolio of marketing initiatives.

Superior top-line growth, or a 10%–25% reduction in marketing spending that does not impede growth.

Our Team

Cesar Brea Associé Boston

Laura Beaudin Associé San Francisco

John Grudnowski Advisor Minneapolis

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Insights

Dynamic Marketing Optimization

Cesar Brea: Why Orchestration Is the Key to Great Marketing

Orchestration helps organizations collaborate to develop their marketing analytics capabilities.

Data and Analytics Transformation

How CMOs Can Get—and Keep—Their Marketing Mix Right

All CMOs have access to the same tools, but the leaders focus on the full range of conditions necessary for results.

Dynamic Marketing Optimization

Customer Lifetime Value: A Better Compass to Guide Your Marketing Automation

The most powerful marketing aligns machines, metrics and minds.

Stratégie Client et Marketing

André Chaves: Developing Lasting Customer Relationships in the Digital Age

A clear strategy is crucial in developing lasting relationships with customers.

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Related Offerings

Modern Marketing

Quickly begin delivering the right messages to your customers and building the skills of your team.

Route-to-Market

More than ever, sales excellence requires a smart route-to-market strategy. We’ll help you deploy resources more effectively to get your products to customers through the right channels.

Sales Play System℠

Sales Play System℠

Good teams play, but great teams run a system of plays. Sales Play System unites your people, processes and technology into a powerful go-to-market approach that builds pipeline and maximizes opportunities. The result: consistent, sustainable growth.

Brand Strategy

Forge a strong connection between brand strategy and business strategy

Customer Episode Design

Customer Episode Design

A proven way to transform the customer experience, at scale

Sales Management

Sales Management

Even the best commercial strategies won’t get results if the front line can’t execute. We help you hire, train, and motivate sales teams that deliver an outstanding performance.

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