Founder's Mentality® Overview About About Founder's Mentality About Micro-battles Book Blog Founder's Mentality® Blog Blog Our latest insights on achieving sustainable, profitable growth in a world of faster change Micro-battles and the Journey to Scale Insurgency Discrete, fast-moving initiatives bring focus to strategic choices and help companies rediscover the art of getting stuff done. Bain Beliefs on Strategy Companies that outgrow and outearn their peers live by these five lessons. How Can Incumbents Stand Out? Offer an “Easy Button” Colt CEO Keri Gilder explains how tech companies can wow their customers by making things simple and how she approaches growth through M&A. Revitalizing Joy to Remain Relevant Aaron Powell, CEO of Pizza Hut, discusses how innovation is motivated by purpose and going back to the basics. Recruiting Like an Insurgent Microsoft Brazil General Manager Tania Cosentino reveals her winning strategy on maintaining a company’s appeal to future talent. Leading With Energy Through Turbulent Times CEO of Albertsons Vivek Sankaran shares what he’s learned from managing a business through a global crisis and how he applies those lessons today. The Engine 2 Imperative: New Business Innovation and Profitable Growth under Turbulence Amid new forms of competitive differentiation and shifting business boundaries, the potential to build innovative, next-generation businesses at scale has never been greater. The Changing Nature of Strategy: Reflections on Thirty Years Over the past three decades, gradual shifts have led to an explosion of creative thinking around strategy. See more