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Sales & Marketing Insights

Companies cannot survive without customers. Bain Insights discuss the latest customer experience trends, sales strategies, and pricing approaches.

Technology
Losing Control: How Zero-Click Search Affects B2B Marketers

The rise of AI-generated summaries portends big changes in the way brands find buyers and position themselves online.

Snap Chartmarzo 25, 2025
Sales and Marketing
Tariffs: Three Keys to Developing a Winning Pricing Strategy

Pricing is one of the quickest-acting tools available to executives, making it critical to any tariff response plan.

Articlefebrero 28, 2025
Sales and Marketing
AI's Powerful Pricing Potential

Generative AI-enhanced pricing can boost revenue growth, widening the gap between leaders and laggards.

Infographicfebrero 27, 2025
Go-to-Market Strategy
Getting the Price (More) Right

Bain's Monica Oliver, Mark Burton, and Nimit Mehta dive into the transformative impact of AI and generative AI on pricing capabilities.

Webinarnoviembre 07, 2024
Financial Services
Smarter Bank Pricing in the Age of AI

Understanding each customer's price sensitivity helps banks balance discounting with sales conversions.

Infographicoctubre 16, 2024
Software
Five Functions Where AI Is Already Delivering

Spurred on by early success, companies of all sizes are increasing their spending on generative AI.

Technology Reportseptiembre 25, 2024
Software
Thriving as the Software Cycle Slows

After a period of strong investment, software vendors can reset with a disciplined portfolio strategy.

Technology Reportseptiembre 25, 2024

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Vector℠
AI-Enhanced Pricing Can Boost Revenue Growth

From guidance to prediction, the technology will upend traditional pricing for the better.

Briefseptiembre 24, 2024
Gaming
Boosting Marketing Performance in Mobile Games

Making great games is no longer enough; great marketing is critical.

Gaming Reportagosto 28, 2024
Go-to-Market Strategy
CRO Insights: A Conversation with Salesforce's Jim Steele

Salesforce's Jim Steele sits down with Bain's Jamie Cleghorn to discuss the evolving role of the chief revenue officer and key strategies for unlocking revenue excellence.

Webinarjulio 18, 2024
Modern Marketing
Cannes Lions 2024: Takeaways for Modern Marketers

Bain partners share insights from CMOs at Cannes Lions including topics such as generative AI, marketing experimentation, and more.

Webinarjunio 25, 2024
Machinery & Equipment
Winning in Manufacturing and Distribution with Data-led Pricing and Sales

Bain experts discuss how to navigate the most common challenges to achieving commercial excellence in manufacturing and distribution.

Webinarmayo 29, 2024
Go-to-Market Strategy
Revenue Growth That Doesn’t Break the Bank

Growth at any cost doesn’t cut it anymore.

Infographicmayo 29, 2024
Go-to-Market Strategy
How B2B Sales and Marketing Leaders Are Getting the Most from Generative AI

Leading companies are finding ways to deploy generative AI at scale, giving them an edge in the coming years.

Infographicmayo 02, 2024
Go-to-Market Strategy
From Hype to Action: Generative AI for B2B Commercial Leaders

Bain Partners Sanjin Bicanic and Chris Dent discuss how early adopters are using generative artificial intelligence to reshape their go-to-market strategies.

Webinarabril 25, 2024
Consumer Products
A Field Guide to Modern Marketing

As marketing groups contend with new channels and tech-intensive consumer behaviors, here’s how they can navigate the shifting landscape.

Briefabril 18, 2024
Insurance
After Years of Customer Loyalty Programs in Insurance, What Works, and What’s Next?

Based on Bain’s 10 years of research, five themes describe the progress and challenges of earning customers’ advocacy in an increasingly digital experience.

Briefabril 12, 2024
Software
The Ingredients of Strong Revenue Growth in B2B Software

Leaders focus on digital experimentation, advanced measurement, and broader in-house skills.

Briefabril 08, 2024
Go-to-Market Strategy
The Business-to-Business Pricing Conundrum

For many companies, raising list prices has not offset higher costs, yet too few companies are helping their front line find other ways to grow revenue.

Infographicabril 03, 2024
Insurance
It’s for Real: Generative AI Takes Hold in Insurance Distribution

The technology will augment insurance agents’ capabilities and help customers self-serve for simpler transactions.

Briefabril 01, 2024
Machinery & Equipment
Can Industrial Distributors Sustain Sky-High Margin Growth?

Profits exploded over the last few years. But falling input prices could squeeze margins soon.

Infographicmarzo 08, 2024
Consumer-led Brand Growth
Outmaneuvering Insurgent Brands in Asia-Pacific

Bain's David Zehner and Gerald Tan share how some incumbent brands in the region have remained resilient amid insurgent disruption.

Webinarfebrero 22, 2024
Consumer-led Brand Growth
Does a Purpose Help Brands Grow?

There’s a distinct path to differentiating a brand by delivering higher-order Elements of Value®.

The Visionary CEO’s Guide to Sustainabilitynoviembre 13, 2023
Retail
Selling Sustainability Means Decoding Consumers

We asked more than 23,000 global consumers what they really want. What we found will surprise you.

The Visionary CEO’s Guide to Sustainabilitynoviembre 13, 2023
Construction & Infrastructure
Winning in Building Products with Data-Driven Sales and Marketing

Bain partners share how industry players can overcome underlying challenges with a well-crafted, data-driven approach.

Webinarnoviembre 07, 2023
Go-to-Market Strategy
How Generative AI Is Forging Productivity in Sales and Marketing

Early adopters will build a strong competitive edge if they focus on high-priority use cases and the organizational changes required.

Briefoctubre 25, 2023
Retail
In Retail, Generative AI Favors Early Movers Who Focus on Personalization

The learning curve is steep, but thoughtful, fast-moving retailers will set new standards for consumer experiences and create an advantage.

Infographicoctubre 02, 2023
Modern Marketing
Innovative Approaches to Measuring Creative Effectiveness

Bain's Cesar Brea and EDO's John Cripps discuss how to understand and optimize new ways of advertising.

Videoagosto 09, 2023
Financial Services
Using AI to Build Stronger Connections with Customers

Smart companies are using AI to enhance—not automate—the customer experience.

HBR.orgagosto 01, 2023
Consumer-led Brand Growth
Reimagining Marketing During Recessionary Times

How top brands are using marketing data and experimentation to stay connected to consumers.

Briefjulio 18, 2023
Go-to-Market Strategy
Three Strategies to Boost Sales and Marketing Productivity

Our new research shows what the most productive companies do differently.

HBR.orgjunio 05, 2023
Travel & Leisure
How Airlines Can Use Ancillary Services to Better Serve Customers

Bain Partner Allan Schulte shares how improving ancillary services can help airlines meet the needs of an evolving customer base.

Videomayo 30, 2023
Vector℠
Ready for Launch: How Gen AI Is Already Transforming Marketing

For CMOs, the benefits of generative artificial intelligence (if done right) will outweigh the brand risks.

Briefmayo 23, 2023
Banking
Customer Behavior and Loyalty in Banking: Global Edition 2023

Banks’ big challenge is the great unbundling by consumers.

Reportmarzo 30, 2023
Consumer Products
Achieving Full-Potential Modern Marketing

Bain partners discuss the success consumer products companies have found in transforming their marketing strategies.

Webinarmarzo 21, 2023
Retail
Generative AI Opportunities and Perspectives in Retail

Bain partners discuss how retailers can use OpenAI to anticipate disruption, find innovative solutions, and identify trends.

Webinarmarzo 17, 2023
Energy & Natural Resources
Finding the Sustainable Advantage in Chemicals

The push for greener operations and products provides new opportunities for chemical producers that invest in new capabilities.

Briefmarzo 10, 2023
Sales and Marketing
Pricing Strategies for Volatile Times

Caught between a rock and a hard place regarding margins and volumes, B2B companies can avoid getting squeezed by following a three-part plan.

Articlemarzo 06, 2023
Financial Services
Insurance Outlook: Consumers Value Purpose, Not Just Coverage for Losses

Tanja Brettel shares key takeaways from Bain’s 2023 Customer Behavior and Loyalty in Insurance report at the Insurtech Insights conference in London.

Webinarmarzo 01, 2023
Technology
A New CFO–CMO Collaboration Paradigm

How Italian companies can unleash the potential of marketing to boost corporate performance.

Reportfebrero 16, 2023
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