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Cannes Lions 2024: Takeaways for Modern Marketers

Bain partners share insights from CMOs at Cannes Lions including topics such as generative AI, marketing experimentation, and more.

By Philip Dowling, Maureen Burns, and Jeff Katzin

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Cannes Lions 2024: Takeaways for Modern Marketers
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Cannes Lions 2024

Soaring complexities demand modern marketing solutions. Let's meet the moment.

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First published in junio 2024
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