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Account-Based Marketing Needs an Infusion of Tough Love

When sales and marketing groups truly collaborate, everyone benefits.

By Saber Sherrard, Rishi Dave, and Laura Beaudin

Infographic

Account-Based Marketing Needs an Infusion of Tough Love
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Integrated Pipeline Management: The Nexus of True Marketing-Sales Collaboration

Marketing and sales groups must be in sync for pipeline management to accelerate growth.
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How to Fix the Sales-Marketing Disconnect

In this Sunny Side Up podcast, Bain Partner Saber Sherrard offers specific steps companies can take to help sales and marketing align.
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