We have limited Spanish content available. View Spanish content.

Infographic

2021 Holiday Shopping Outlook

Bain forecasts 7% growth in US retail sales this holiday season.

By Aaron Cheris, Darrell Rigby, Suzanne Tager, and Julia Saxonov

Infographic

2021 Holiday Shopping Outlook
en
  • Notes

    Holiday season is November and December. Growth represents YOY change in US market only. 2021 growth rates are Bain’s forecasts.

    Bain defines US retail sales as unadjusted in-store and nonstore (e-commerce and mail order) sales, excluding sales by auto and auto parts dealers, gas stations, and restaurants. Retail spending constitutes Bain-defined retail categories.

    Consumer Health Index is seasonally adjusted, and 100 is equivalent to the August 2017 baseline.

Future releases and topics

Look out for our upcoming issues:

  • Issue 2 (late October): Preparing for China's Singles' Day 2021
  • Issue 3 (mid-November): Unwrapping Amazon's holiday approach
  • Issue 4 (mid-December): Midseason reflections and the role of stores
  • Issue 5 (mid-January): Postholiday recap and resolutions for 2022

We look forward to sharing holiday headlines with you and hearing your feedback throughout the season.

Authors
  •
    Partner, San Francisco
  • Partner, Boston
  • Chief of Staff to the Worldwide Managing Partner, New York
  • Alumni, San Francisco
Tags

How We've Helped Clients

Automation and Collaboration: The Marisa story

See more related case studies

A regional strategy helps global retailer find its way

See more related case studies

A major retailer rejuvenates sales by thinking local

See more related case studies

Want to continue the conversation

We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results

Contact Bain

How can we help you?

See all offices