Manager, APAC Account & Industry Marketing

WHAT MAKES US A GREAT PLACE TO WORK

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WHO YOU’LL WORK WITH

As a member of Bain’s APAC Account + Industry Practice Marketing team, you’ll join a talented team of diverse and inclusive professionals dedicated to advancing Bain’s marketing goals. We work closely with our client heads, global practice, and account marketing teams, and market reputation teams to deliver comprehensive and effective marketing strategies. Our collaborative and supportive work environment fosters creativity and continuous learning, enabling us to consistently deliver exceptional results.

WHAT YOU’LL DO

As the Acting Manager for APAC Account + Industry Practice Marketing, you will:

Account Marketing (50%)

• Execute and monitor Account Marketing plans for covered P1 accounts in the APAC region in collaboration with Client Head(s)
• Drive the execution of key sales plays by initiating standard campaign tactics
• Provide ongoing marketing support to Client Head (Partner) throughout the year by serving as the main point of contact for marketing
• Work collaboratively with other marketing functions to achieve Bain’s overarching marketing goals
• Monitor KPIs and performance to help optimize Account Marketing effectiveness

Industry Marketing (50%)

• Support the development of comprehensive marketing strategies that support Bain’s commercial objectives in the APAC region
• Provide analytical feedback in collaboration with senior specialists and the Marketing Analytics team to lead strategic improvements
• Execute industry practice marketing activities across campaigns, working with relevant Centers of Excellence and market reputation teams
• Monitor and coordinate the identification of key stakeholders for the practice (e.g., promoters, clients, prospects, influencers, alumni, reporters)
• Lead industry practice IP creation (i.e., briefs, graphics, etc.) for the most relevant topics within the region
• Execute campaigns with an optimal marketing mix of localization, owned digital channels, digital campaigns, events, PR, etc.

ABOUT YOU

Education

• Required: An undergraduate degree in business/marketing
• Preferred: A graduate degree in Marketing/Digital Communications

Experience

• Required: 6-8 years of relevant B2B marketing experience
• Preferred: Professional services experience or other relevant industry

Knowledge, Skills, and Abilities

• Required:
  • Expertise and previous experience in marketing programs and processes
  • Ability to proactively conceive and suggest new approaches and solutions
  • Demonstrated ability to take a lead on coordinating and executing distinct projects and/or large and regional events, including managing the budget and contributing to objective/goal definition
  • Understanding of local office and relevant industry practice marketing objectives and priorities
  • Effective written and oral communication skills, with the ability to liaise with stakeholders of various seniorities with minimal input from the manager
  • Ability to interact with external contacts/parties as a knowledgeable Bain marketing representative
  • Client-centric mindset
  • Ability to remain calm and composed under pressure