Where the US Is Most Ready to Welcome Generative AI

Consumers seem relaxed about AI in shopping. Companionship? Less so.

By Leah Johns and Lyne Jaroudi

Develop a deeper understanding of your customers, beyond their shopping baskets.

Leah Johns

Practice Director, Global Consumer Lab and EMEA Consumer Products, Lisbon
Lyne Jaroudi

Practice Manager, Global Consumer Lab, Retail, London

First published in abril 2024

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