We have limited Spanish content available. View Spanish content.

HBR.org

Using AI to Build Stronger Connections with Customers

Using AI to Build Stronger Connections with Customers

Smart companies are using AI to enhance—not automate—the customer experience.

By Maureen Burns, Sharona Sankar-King, Priscilla Dell'Orto, and Eduardo Roma

  • min read

Article

Using AI to Build Stronger Connections with Customers
en
Tags

How We've Helped Clients

Redesigning a Bank’s Climate Strategy for Growth

Read case study

Blockchain-enabled Payment Flows: A Payments Company Reviews its Strategy

Read case study

A Digital-First Bank Finds a Customer-Driven Path to Profitability

Read case study

Ready to talk?

We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

Vector℠ is a service mark of Bain & Company, Inc.

Contact Bain

How can we help you?

See all offices