For the Upside of Our Much-Maligned Phones, Ask Women

Female consumers in the US say their phones make them feel safer and socially active.

By Leah Johns and Lyne Jaroudi

Develop a deeper understanding of your customers, beyond their shopping baskets.

Leah Johns

Practice Director, Global Consumer Lab and EMEA Consumer Products, Lisbon
Lyne Jaroudi

Practice Manager, Global Consumer Lab, Retail, London

First published in octubre 2024

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