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Retail Holiday Newsletter

Five Shopper-Led Strategies for the Holiday Season

Bain research shows that global consumers plan to spend less, shop more online, and wait until November to check off their gift list.

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Five Shopper-Led Strategies for the Holiday Season
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About our research partners

Monthly active user data provided by Sensor Tower, a market intelligence firm.

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For the full set of consumer insights, please reach out to us at Retail.HolidayNewsletter@Bain.com.

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2024 Holiday Shopping Outlook

Bain forecasts a subaverage 3% growth in US retail sales this holiday season. By following five tips, retailers can still deliver joy.

Authors
  • Partner, San Francisco
  • Practice Director, Global Consumer Lab and EMEA Consumer Products, Lisbon
  • Practice Director, Dallas
  • Partner, Boston
  • Chief of Staff to the Worldwide Managing Partner, New York
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