Retail Holiday Newsletter

Five Shopper-Led Strategies for the Holiday Season

Bain research shows that global consumers plan to spend less, shop more online, and wait until November to check off their gift list.

By Aaron Cheris, Leah Johns, Stephanie Koszyk, Darrell Rigby, and Suzanne Tager

Monthly active user data provided by Sensor Tower, a market intelligence firm.

For the full set of consumer insights, please reach out to us at Retail.HolidayNewsletter@Bain.com.

Bain forecasts a subaverage 3% growth in US retail sales this holiday season. By following five tips, retailers can still deliver joy.

Aaron Cheris

Partner, San Francisco
Leah Johns

Practice Director, Global Consumer Lab and EMEA Consumer Products, Lisbon
Stephanie Koszyk

Practice Director, Dallas
Darrell Rigby

Partner, Boston
Suzanne Tager

Chief of Staff to the Worldwide Managing Partner, New York

First published in octubre 2024