Acerca de Kate Bain Partner Kate Woolley shares how leading companies use a rigorous zero-based approach at the account level to get a clear view of revenue potential in the market. Recent Insights “Optimize, Don’t ‘Lift and Shift,’ When Migrating to the Cloud,” Article, noviembre 01, 2019 “How China’s Cloud Market Differs from Others,” Article, agosto 16, 2019 “The Secret to More Cloud Adoption in Europe? More Supply,” Article, julio 02, 2019 “Public Cloud Leads the IT Market,” Snap Chart, mayo 14, 2019 “The Cloud Is Growing Faster than Expected,” Snap Chart, abril 29, 2019