Thriving companies, mediocre companies, troubled companies suggests "65 ideas to change your company," introducing critical management tips in five topic areas. This book provides various stories on marketing and customer management, as well as an overview of the Korean economy, leadership, people management and business strategy. Sunny Yi, the author of the book and the leader of Bain & Company's Seoul office, delivers abundant knowledge that he has gained throughout his 25-year consulting career. This book, which is a compilation of the columns he has contributed to various publications, provides an objective business diagnosis based on his keen insight.

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