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The retail landscape in China is rapidly changing, and Covid-19 has only accelerated these shifts. Bain partners and leaders in the firm’s Retail practice, Johnathan Cheng and Melanie Sanders, discuss 10 trends emerging in China that retailers should be watching, as they will have a lasting impact on the industry's market for years to come.
Ten Trends Powering a New Stage in China’s Retail Evolution
Competition for share of wallet is increasing as Covid-19 accelerates already rapid change.
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First published in marzo 2021
