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Smarter Bank Pricing in the Age of AI

Understanding each customer's price sensitivity helps banks balance discounting with sales conversions.

By Roberto Frazzitta, Luigi Esposito, Simone Battistino, Joe Fielding, and Seow-Chien Chew

The authors thank Francesca Chinello, a manager at Bain, for her work on this analysis.

First published in octubre 2024

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