We have limited Spanish content available. View Spanish content.

Article

Route to a brand's best strategy

Route to a brand's best strategy

New findings challenge the belief that market share alone correlates with profitability.

By Cyrus Jilla, Nicolas Bloch and Vijay Vishwanath

  • min read

Article

Route to a brand's best strategy
en

New findings challenge the belief that market share alone correlates with profitability. Bain & Company's analysis of 200 brands shows that products at the high end stand to earn considerably more with a smaller share of the overall product category.

Download PDF

First published in abril 2005
Tags

How We've Helped Clients

A Food Company’s Bold Play to Restore Margin and Growth

See more related case studies

How to sell more dog food

See more related case studies

A sweet new branding strategy

See more related case studies

Want to continue the conversation

We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results

Contact Bain

How can we help you?

See all offices