According to a study from the management consulting firm Bain & Company, 50% of consumer spending in Brazil is concentrated in cities with less than 300 thousand inhabitants. Alfredo Pinto, partner at the consultancy which has operated in Brazil since 1997, says that there is significant interest on the part of both the retail and real estate segments in increasing their presence in those cities with 100-300 thousand residents that have significant consumer spending capacity.

(Full article only available in Portuguese)