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Harvard Business Review

Webinar: The Elements of Value

In this Harvard Business Review webinar, Bain Partner Eric Almquist discusses how understanding the Elements of Value can help marketers improve customer experience.

By Eric Almquist

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Webinar: The Elements of Value
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Bain & Company has identified 30 “Elements of Value” that are important to consumers when evaluating a product or service. Eric Almquist, a partner in Bain's Customer Strategy & Marketing practice, participated in a Harvard Business Review webinar where he discussed how understanding the Elements of Value can help marketers improve customer experience and spur growth.

Related article: The Elements of Value | Video: Eric Almquist discusses the elements of value

First published in agosto 2016
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