Webinar
Personalization lays the foundation for next-generation loyalty and plays an integral role in the future of marketing. While not a new concept, it remains an area ripe for improvement in the retail industry. In this webinar, Bain's Melanie Sanders, who leads our Asia-Pacific Retail practice, and Grégoire Baudry, who leads our Retail practice in Paris, discuss how personalization can help provide optimal sales, marketing, and service experiences to each customer.
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With Cookies Crumbling, Companies Must Regain Consumers’ Trust
Retailers and other consumer companies are pressed to rethink how they handle personal data and deploy digital marketing.
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