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Danny Hong: How Television Can Compete with Digital Media

Four steps that television networks can take to compete more effectively for advertising.

By Daniel Hong

Video

Danny Hong: How Television Can Compete with Digital Media
en

As digital video gains ground in advertising, leading television networks are taking steps to strengthen their competitive position. In this short video, Danny Hong, a partner with Bain & Company's Media practice, outlines four steps that can help networks harness $10 billion to $20 billion in operating profits.

Read the Bain Brief: Will the ad revolution be televised?

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