Company Overview

Bain & Company is a global consultancy that helps the world’s most ambitious change-makers define the future.

Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a platinum rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 1% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry. 

Since our beginnings as a challenger of the status quo, our formula for success has been simple—create a high-impact, supportive culture where immensely talented people are encouraged to be brilliant at what they do.   Our global offices share a diverse, informal environment where you will feel at home, regardless of the city you are in and you will work alongside some of the top people in their field. 

Position summary

This role will support our Market Reputation efforts in the Nordics and the development and execution of a marketing strategy that strengthens Bain’s reputation in market, in partnership with office leadership and aligned with firm strategy & commercial objectives.

The role will focus on increasing Bain awareness among senior executives and high-value business communities on topics relevant across clients; reinforcing Bain’s perception as the leading consulting partner to ambitious business leaders; and employer of choice for the best business talent. 

As a Senior Specialist, you will be expected to add value and guidance to the Nordic Market Reputation Team as well as the Nordic leadership team on key issues while driving local initiatives to execution from start to finish. The ideal candidate will collaborate with other marketing teams and functions to achieve firm-wide marketing objectives. The Senior Specialist will own, plan and execute Market Reputation activities across channels to include to include Digital Marketing and Social Media, Events & Conferences, Public Relations, Alumni and other market-specific priorities. Provide on-going support to key stakeholders by delivering results, collaborating with other teams, tracking KPIs and performance, and helping to continuously improve and innovate.

Job description 

• Own, plan and execute Market Reputation marketing activities, including truly local activities for: 
  • Support in the development and management of marketing campaigns for the Nordic Region and Stockholm Office.
  • Digital Marketing and Social Media: Manage and execute local content on all digital media, tailor global campaigns to local community, create / edit / distribute local and simple social media content
  • PR & External Comms: Together with Nordic PR manager and Global PR team, manage local PR activities to develop Bain’s presence in the local market, work with general media and premium publications. Develop media strategies and campaigns, press release writing, media outreach and relationship development with media partners and selected PR agency.
  • Conferences & Events: Planning and executing local Bain events and Identify relevant 3rd party partnerships, sponsorships, and conferences & events.
• Seek to become go-to person for marketing questions within the local office
• Provide on-going Marketing support to the Market Reputation Director and local office Partners
• Work collaboratively with other Marketing functions to ensure plans are aligned / complementary and to achieve Bain Marketing’s overarching goals
• Track Market Reputation KPIs and performance to help optimize effectiveness
• Contribute in improving and innovating marketing tools and processes

About you

•   Preferable direct experience in a professional services / agency environment, ideally with experience in B2B marketing with proven track record in digital marketing

•    Experience with execution of marketing campaign

•    Experience with one of more marketing disciplines e.g. email marketing, content marketing, branding, digital campaigns, digital experiences

•    Effective written and oral communication skills, ability to liaise with stakeholders of various seniority with minimal input from leaders

•    Ability to interact with external contacts / parties as knowledgeable Bain marketing representative

•    Client-centric mindset

•    Highly collaborative individual enjoying team work and success

•    Excellent project management skills

•    Ability to proactively conceive and suggest new approaches and solutions

•    Previous experience working with international and Nordic teams

•    Undergraduate degree in marketing, communications or business preferred