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Época Negócios

Brazil, Russia and China show strength in the luxury market. Study projects growth of 10% to 15% for the sector in Brazil, with heavy investment by large global companies

Brazil, Russia and China show strength in the luxury market. Study projects growth of 10% to 15% for the sector in Brazil, with heavy investment by large global companies

  • junio 05, 2011
  • min read

Época Negócios

Brazil, Russia and China show strength in the luxury market. Study projects growth of 10% to 15% for the sector in Brazil, with heavy investment by large global companies
Even with the resumption of the luxury market, it is not the same as the pre-crisis. Much has changed in the relationship between consumers and brands. Consumers are more demanding with new rules when it comes to customer loyalty toward the brand and a digital and face experience, explains Claudia D'Arpizio, partner at Bain & Company.