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Maeil Business Newspaper MBA

Bain & Company’s analysis on new consumption trend ③ 3 step strategy to winning the hearts of ethical consumers

Bain & Company’s analysis on new consumption trend ③ 3 step strategy to winning the hearts of ethical consumers

  • Μαΐου 26, 2012
  • min read

Maeil Business Newspaper MBA

Bain & Company’s analysis on new consumption trend ③ 3 step strategy to winning the hearts of ethical consumers
A hypermarket in U.K.. A young couple with a kid riding the shopping cart stops at the shelf selling lotions for kids. They compare two products and take out their smart phone to scan the bar code attached at the back of the product.