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Voting with Their Feet: Banking Consumers Want a Seamless Digital Experience

Half of consumers’ digital purchases go to a competitor of their primary bank, and half of those who buy anywhere encounter friction in the process.

By Gerard du Toit, Nikola Glusac, and Katrina Cuthell

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Voting with Their Feet: Banking Consumers Want a Seamless Digital Experience
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First published in Δεκέμβριος 2021
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