Mark Kovac: Mastering the new reality of sales

Sales executives in business-to-business (B2B) industries have endured tremendous disruption in recent years. As customers seize power and sales migrate online, B2B companies need a radical new sales approach, says Mark Kovac, a partner in Bain's Customer Strategy & Marketing practice, in this short video.

Read the Bain Brief: Mastering the new reality of sales