Insurgent Brand M&A: A New Playbook for Consumer Products Acquirers

The consumer products industry has fallen behind in the race for growth, and companies are searching for new ways to regain momentum. In this webinar, Bain's Peter Horsley, Charlotte Apps, and Maria Kurenova discuss the current state of consumer products M&A, lessons taken from insurgent brands, and how acquirers of these brands can tailor the M&A playbook to generate growth.

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Consumer Products M&A

Large companies are buying insurgent brands to regain their growth momentum, but they need a new playbook to make them succeed.

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