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Increasingly, consumers are calling on insurance companies to redefine their role, from protection to risk prevention. Speaking at Insurtech Insights Europe 2023, Bain Partner Tanja Brettel discusses how insurers can master that shift, as well as the importance of delivering on brand promise, improving the digital experience, and using advanced analytics to personalize the insurance approach.
Customer Behavior and Loyalty in Insurance: Global Edition 2023
Consumers to insurers: more risk-prevention services, please, and more convenient digital channels.
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First published in Μάρτιος 2023