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Companies That Earn Customers’ Loyalty Outperform With Investors

Net Promoter Score℠ leaders in the US excel in shareholder return as well as revenue and operating income growth.

By Joanna Zhou, Richard Hatherall, Phil Sager, Daniel Möllerhenn, and Anna Krementz

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Companies That Earn Customers’ Loyalty Outperform With Investors
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Authors
  • Practice Director, Dallas
  • Partner, Sydney
  • Partner, Toronto
  • Partner, Frankfurt
  • Vice President, NPS Prism , New York
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Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.

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