Video
Business-to-business (B2B) executives in industries ranging from industrial goods to financial services to healthcare find loyalty to be a powerful lever for them. In this short video, Andreas Dullweber, who leads Bain's Customer Strategy & Marketing practice in Europe, the Middle East and Africa, explains what leading B2B companies can do to build loyalty.
Related Bain Briefs:
First published in Δεκέμβριος 2014