Biografie Serge Expertise Einzelhandel Konsumgüter Medienwirtschaft Technologie Telekommunikation Digitalisierung Publikationen “Making the Most of China's E-Commerce Boom,” Forbes.com, 21. Januar 2015, Artikel “Riding the Digital Retail Wave in China,” Brief, 9. Dezember 2014 “Serge Hoffmann: China e-commerce,” Video, 8. Dezember 2014 “What Does It Really Take for Grocers to Win in Emerging Asia?,” Brief, 12. Februar 2014 “Can China earn its place as the world's largest e-commerce market?,” Forbes.com, 16. Februar 2012, Artikel