Biografie Kate Bain Partner Kate Woolley shares how leading companies use a rigorous zero-based approach at the account level to get a clear view of revenue potential in the market. Recent Insights “Optimize, Don’t ‘Lift and Shift,’ When Migrating to the Cloud,” Artikel, 1. November 2019 “How China’s Cloud Market Differs from Others,” Artikel, 16. August 2019 “The Secret to More Cloud Adoption in Europe? More Supply,” Artikel, 2. Juli 2019 “Public Cloud Leads the IT Market,” Snap Chart, 14. Mai 2019 “The Cloud Is Growing Faster than Expected,” Snap Chart, 29. April 2019