James Yang
Partner,
Biografie James
Expertise
James Yang is the head of our Greater China Retail practice and a member of our Consumer Products and Sustainability & Responsibility practices.
With more than a decade of consulting and industry experience, James specializes in customer strategy, organization transformation, sales effectiveness and omnichannel redesign. His client portfolio spans sectors including grocery, apparel, wine and spirits, as well as consumer-facing sectors across Greater China and APAC.
He previously served as a partner in the retail and consumer goods practices of another top consulting firm.
He holds a B.S. in biomedical engineering from Northwestern University.
James is fluent in English, Mandarin Chinese and Cantonese.
Recent Insights
- “Gen AI Can Help Retailers Defy China’s Economic Slowdown ,” Retail Holiday Newsletter, 29. Oktober 2024, Brief
- “China’s Singles Day 2023: Win the Head and the Heart with Value and Entertainment ,” Brief, 7. November 2023
- “China’s Singles Day 2022: Loyalty’s a Better Goal than RMB 1 Trillion Sales,” Retail Holiday Newsletter, 18. Oktober 2022, Brief
- “What's Keeping Asia-Pacific Shoppers from Buying Sustainable Goods?,” Infografik, 26. September 2022
- “Unpacking Asia-Pacific Consumers’ New Love Affair with Sustainability,” Report, 3. Juni 2022