What are key success elements and general pitfalls of utilizing OMI? First, to get the best benefit of OMI you have to be active participants of this program by offering your ideas and R&D programs, rather than simply cherry picking best ideas. This transaction volume both in selling and buying creates proper market place. This implies that your R&D must be flexible and open to outside ideas as well as sharing to others rather than simply tagged as ”confidential” and shun away from others.
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