Solution
Customer Value Management
Customer Value Management
A proven — and undervalued — source of profitable growth
Solution
A proven — and undervalued — source of profitable growth
While all revenue and profits ultimately come from customers, most companies place more emphasis on product P&Ls and functional budgets than on customer value. We pioneered the concept of Customer Value Management and its critical importance to shareholder value. We provide the tools, technology and management principles you need to make informed trade-offs between growing the long-term value of the customer base and making this quarter's earnings goals. This approach enables you to:
No one knows customer loyalty better than we do. We literally wrote the book on loyalty. We help companies win new customers, earn their loyalty, retain them and serve them better. Our groundbreaking work in customer experience transformation, Elements of Value®, the Net Promoter System®, and other loyalty enhancing customer capabilities, combined with our expertise in organizational design, Agile ways of working and a customer-focused Test for Results approach can help you become an enduring loyalty leader and generate sustained value.
Maximizing shareholder value requires maximizing Customer Value. The first step is to calculate it.
We can help you:
Knowing your Customer Value today is absolutely necessary, but not sufficient. The prize lies in understanding its full potential.
We can help you:
Customer Value is a critical driver of shareholder value, but it’s important to make informed trade-offs between growing the long-term value of your customer base and making this quarter’s earnings goals.
We can help you:
Your company needs a powerful set of high-performing tools to manage Customer Value. We create widely available, standardized tools that enable the entire organization to maximize Customer Value.
Our tools include:
A must-read story and your indispensable guide for inspiring customer love within your own teams and utilizing Net Promoter to achieve both personal and business success. Available now!
Learn moreLead the Customer Value Revolution
We're looking to work with bold companies that recognize that shareholder value depends on customer value. If you're interested in joining a cutting-edge effort to achieve the full potential value of your company's customer capital, let us know.