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As many companies enter a transitional stage, sales leaders can take multiple steps to ensure a smooth recovery following the Covid-19 pandemic. Dianne Ledingham, a partner with Bain's Customer Strategy & Marketing practice, shares five best practices that will help businesses bounce back in this new environment.
Coronavirus
The global Covid-19 pandemic has extracted a terrible human toll and spurred sweeping changes in the world economy. Across industries, executives have begun reassessing their strategies and repositioning their companies to thrive now and in the world beyond coronavirus.
First published in Juni 2020
