Webinar
More customers are expecting a flawless digital experience, and yet many B2B players are struggling to make the pivots required to sell virtually. As part of a webinar series focused on growth in the B2B Go to Market, Bain's Wade Cruse, Mackenzie Bushy, and Sushant Khandelwal discuss a set of actions that will set up organizations for success during this e-commerce boom.
Virtual Selling Has Become Simply Selling
Most business-to-business customers prefer virtual selling, so why is it so tough to execute?
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First published in April 2021