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Retail Holiday Newsletter

2022 Holiday Shopping Outlook

Bain forecasts 7.5% nominal growth in US holiday retail sales. Six tips can help retailers capture their fair share this season and beyond.

Von Aaron Cheris, Stephanie Koszyk, Darrell Rigby, und Suzanne Tager

15. September 2022

Notes

Holiday season is November and December only. Bain defines US retail sales as unadjusted in-store and nonstore (e-commerce and mail order) sales, excluding sales by auto and auto parts dealers, gas stations, and restaurants.

Historical sales and forecast for Bain-defined retail sales are not seasonally adjusted.

Consumer Health Index is seasonally adjusted, and 100 is equivalent to the August 2017 baseline.

The authors would like to acknowledge Ashish Prasad, Sakshi Goyal, Shivali Srivastava, Saavy Tyagi, and Saurabh Arora for their contributions to this newsletter.

Autoren

Aaron Cheris

Partner, San Francisco
Stephanie Koszyk

Practice Director, Dallas
Darrell Rigby

Partner, Boston
Suzanne Tager

Chief of Staff to the Worldwide Managing Partner, New York

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First published in September 2022

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