Coordinator, Market Reputation

About Bain & Company 

Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future. 

Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. 

Job Summary 

Under the objective of enhancing Bain's brand recognition and strengthening its branding to support the acquisition of new cases and clients, this role involves, executing, and supporting public relations and marketing activities aligned with the Bain global and local priorities. Specific responsibilities include below under the supervision of the senior marketing members:

• Share ideas for event planning and execute under the supervision of senior members
• Coordinate to translate and edit articles using AI tools and external resources
• Support executing press interviews 
• Support branding, and creative production with the CS team
• Work with global Cortex helpdesk to pull customer data and input the data
• Maintain good relationships with local alumni through QA and events

The role also involves:

• Providing ongoing marketing support to key stakeholders
• Collaborating with global and Japan members to achieve Bain’s comprehensive marketing and public relations goals
• Tracking marketing and public relations KPIs and performance, while supporting the continuous improvement and innovation of marketing tools and processes
• Utilize Bain tools such as ChatGPT, customer database, editorial tracking tools, and website revision platform to carry out tasks 

Key Responsibilities

1. Marketing and Public Relations Execution
   • Support to conduct marketing and PR activities tailored to the Japanese market. 
   • Monitor market trends to understand the market needs for adequate PR activities
   • Liaise with media outlets and journalists under the supervisions of the senior members to prepare for the interviews and events when the plans are decided
   • Coordinate with the PR agencies to boost media exposure
2. Content Management
   • By utilizing 3^rd party support and AI tools, edit and adapt translate contents for Japanese audiences, ensuring alignment with market needs.
   • Distribute business IPs (Intellectual Properties) for increased local visibility in partnership with agencies/providers.
3. Client Data Management
   • Extract and utilize information from customer databases for PR activities by coordinating with Cortex helpdesk
   • Maintain and update the database with local press contacts and influencers. Make recommendations to utilize the press contact list for PR activities 
4. Digital Marketing
   • Manage and update Bain’s Japanese website.
   • Create, manage, and distribute localized digital content.
5. Event Execution
   • Plan and execute events hosted by Bain or co-hosted with publishers, collaborating closely with the team.
6. Alumni Engagement
   • Under the supervision of the senior members, execute alumni events to strengthen engagement with Bain alumni
   • Lead the communication with Alumni who reaches out to Bain for inquiries
7. Collaboration with Global Teams
   • Work with global marketing teams to ensure alignment and coherence of strategies, contributing to Bain’s overall marketing goals.
8. Performance Tracking and Innovation

• Monitor marketing and PR KPIs, leveraging the PDCA cycle to maximize outcomes.
• Propose and contribute to the continuous improvement and innovation of marketing tools and processes.

Qualifications 

• University Bachelor’s degree or higher.
• 1-2 years of experience in public relations (PR), with additional marketing experience preferred.
• Proven expertise in related marketing fields such as
  • Content development, editing, and proofreading for media exposure.
  • Communicating with the press for interviews etc. 
  • Supporting or executing events.
• Experience working in a fast speed bilingual B2B company