Senior Analyst, Marketing Insights

Position Summary

The Senior Analyst, Marketing Insights, within our Marketing Analytics team, is focused on increasing the impact of Bain’s marketing activity. The go-to expert for actionable insights, you will leverage data and analytics to enable global teams to deliver breakthrough marketing campaigns. The core function of this role is to convert data into practical, actionable recommendations.

Responsibilities:

Marketing Analytics and Insights Generation (50%)

• Use data analysis to recommend actions and prioritize next steps by effectively communicating findings.
• Build, maintain, and make accessible an insights library - a central resource for all marketers to independently retrieve broad insights.
• Act as an advisor and thought partner for marketers, providing guidance on best practices for leveraging analytics to drive strategic marketing decisions.

Dashboard Creation and Reporting (30%)

• Build, define, and continually develop consistent reporting structures for all campaigns
• Build reporting dashboards and visualizations

Stakeholder Management and Communication (20%)

• Be the point of contact for, and manage all ad hoc insight requests.
• Collaborate with senior leadership to understand business needs and priorities.
• Communicate complex analytics clearly and effectively, influencing decision-making at all levels.
• Manage multiple projects, prioritize work, and ensure timely delivery of results.

Experience

• Minimum 6 years of experience working in an analyst, marketing analytics, or business intelligence role.
• Experience working with marketing data and systems, including Google, LinkedIn, and DemandBase, is essential.
• Advanced skills in Excel and PowerPoint, with strong data wrangling and visualization capabilities.
• Proficient with dashboarding and visualization tools, including Tableau, PowerBI, or similar.
• Strong problem-solving skills, with the ability to synthesize analysis and present insights clearly.
• Excellent organizational and project management skills, with the ability to juggle multiple priorities.
• Strong communication skills to influence and collaborate with senior stakeholders, especially in a fast-paced environment.
• Meticulous attention to detail, with a commitment to delivering high-quality results and maintaining confidentiality.
• Experience in a professional services or marketing setting is preferred.