Only 4 percent of companies actually achieve their corporate sustainability goals, largely because they still consider it a reputational, not a strategic, issue. That somewhat discouraging stat comes from ongoing research conducted by Bain & Company.

The good news is that result is moving in the right direction. Jenny Davis-Peccoud, partner at Bain and head of the firm’s global Sustainability & Corporate Responsibility practice, offers insights into how organizations and sustainability chiefs could tackle this transformation more successfully.

Listen to the GreenBiz 350 Podcast here.