Fortune

BMW Is Launching a Ride-Hailing Service in China This December

BMW Is Launching a Ride-Hailing Service in China This December

Luxury automaker BMW is planning to launch a ride-hailing service in China this December, which would make the German company the first foreign carmaker to nab a license in the country.

  • November 21, 2018
  • min read

Fortune

BMW Is Launching a Ride-Hailing Service in China This December

Although a May report from Bain & Company found that 90 percent of all Chinese ride-hailing trips go to DidiChuxing, the consulting company noted that there was room for competition. Especially if new players partner with popular social commerce platforms (like WeChat, Dianping, and Alipay), from which 50 percent of users already order their rides.