To outperform competitors and reignite growth, category leaders must increase penetration and constantly drive re-recruitment.
With much of the growth now coming from online sales, brands need to follow four basic rules to capture their share.
Big consumer goods companies are heeding the digital call, yet progress lags priorities.
As US consumer trends shift and grocers react, consumer goods companies face massive risks to their growth and profit formulas.
While digital media have attracted plenty of attention and marketing dollars, traditional media continue to play a big role, especially when it comes to the ability of consumers to recall advertising messages.
A look at three trends within China's new "two-speed" scenario and how brands can win in this environment.
A new generation of consumers—the millennials—represents a compelling opportunity for the diamond industry.
Physical and digital retailers will continue to seek successful online-to-offline strategies.
A receding tide exposes the problems in China’s retail distribution system.
The booming interest in digital advertising may not be enough to get consumers to purchase your brand.
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