Home to the next billion consumers, developing markets are viewed by consumer goods companies as the world’s last great prize. While all companies take a different path to success, they all have one thing in common: excelling at elements of our winning growth strategy, The Bain Brand Accelerator®, for developing markets.
Companies that succeed in China adapt to actual shopper behavior, understand their battlefields and focus on penetration.
Across categories and countries, the one thing leading brands have in common is leadership in household penetration. But why are so few companies able to use pricing to boost penetration?
Fierce competition among brands and thriftier shoppers mean that marketers can no longer grow a brand just by riding a category wave.
With shoppers now making their buying decisions in just a few seconds, consumer goods companies need a fool-proof system for winning in the store.
The big change taking place in business today is the combination of digital and physical elements to create wholly new sources of value.
The biggest factor for growing a brand? Increase the number of buyers.
Indonesia is a "winners take all" market today. Here are five golden rules that can help consumer products thrive in this must-win market.
How predictable purchasing patterns can help companies grow their brands.
The days of growing a brand just by riding a category wave are coming to an end. Brand growth in China will need to come from share gains.
The race to create categories and subcategories may be your best option in emerging markets. Here's how winners set the pace.
Now may be the time to set the stage for 1.2 billion new consumers.
How successful consumer products companies overcome the five great challenges of doing business on the continent.
Africa may be the next best place on Earth to look for growth.
How Diageo Africa overcame some of the continent's biggest challenges.
Companies hoping to profit from the growth of emerging markets must also cope with rapid changes that complicate that goal.
By focusing only on winning products, consumer goods companies are finding a way to outperform.
What are the new opportunities for brands in value categories?
How should your company compete as private labels gain ground? It depends on the nature of your category and your brand's position.
How to revitalize brands, even in slow-growth markets and challenging categories.
It's time for leading brands to rethink everything they know about profitable growth.
In this video, Hugues Pietrini and Patrick Mispolet, the current and former CEOs of Orangina...
Here’s what the digitally entitled consumer means for consumer products companies.
The power of taking an unconstrained view of supply chains.
How the best-run consumer goods companies are preparing for the future by building a bridge between strategy and organizational design.
Most companies treat sales like an art, but they are discovering that the sales process needs to become more of a science.
Multinational consumer products companies need a way to assess their human resources readiness on a country-by country basis.
Pinnacle Foods CEO Robert Gamgort, formerly president of Mars North America, discusses the differences has he observed in running a smaller consumer products business—and what larger companies can learn from them.
Most everyone knows that marketing budgets represents an enormous cost for manufacturers, and...
Bain & Company research from early this year found that, of the top 90 winning brands in 2001, only...
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