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Most direct marketing is plagued by low response rates and poor ROI, largely because traditional A/B testing has severe limitations. A more powerful technique called experimental design allows marketers to exponentially increase the variables tested in a single campaign, test multiple offers simultaneously and discover exactly which variables cause consumers to act.
AUDIO SLIDESHOWMaximizing marketing effectivenessPartner John Senior explains how companies are using experimental design to create more effective marketing campaigns and retain high-value customers. VIEW
Recent advances in statistical methods and analytics have given marketers a far more powerful and sophisticated technique through experimental design.
Tying customer feedback to incentive pay often encourages the wrong behaviors.
Putting loyalty at the heart of the business requires executives who understand their job in a wholly new way.
It's not enough to delight customers. For an enterprise to thrive, it has to invest in loyalty-building initiatives that will yield a high return.
A good Net Promoter System delivers a ton of useful information about your customers’ experience—but only if you have the operational infrastructure to support it.
Net Promoter System empowers employees by teaching them the skills they need to generate loyalty and enthusiasm among customers.
How to build a repeatable, high-return sales model for business-to-business markets.
The ultimate point of a brand is not to generate buzz—it's to shift customer demand.
Does your data match what you see at your business? If not, bias may to be blame.
The tight link between feedback and action is a key design element of Net Promoter System. The systems provide different kinds of feedback, and they encourage action at multiple levels of the organization.
Not sure if your customers are loyal to your brand? Here's how you can find out.
Don't just set your employees free to do "whatever it takes" to delight customers. Instead, do the hard work of creating a framework that helps your employees succeed.
How engaged employees create loyal customers.
How CFOs are finding new ways to account for their most valuable asset: customers.
How winners bring the front line into the heart of their strategy.
Early adopters are gaining real economic value from their investments in social media. Customers who engage with companies over social media are more loyal and they spend up to 40% more with those companies than other customers.
The secret to profitable organic growth? Deliver a customer experience that your competitors can't match.
Bain & Company found that six frequently used tools consistently produce the most value.
How leaders use Net Promoter® to tap customer feedback and shape winning strategies.
To discover the true desires of your customers, force them to make choices.
In this audio slide presentation, Eric Almquist explains a technique companies can use to zero in on the true desires of customers and sharpen the distinction between "nice to have" and "gotta have."
See how Schwab shifted its focus from customer transactions to relationships.
Would your customers recommend your company to a friend?
Most senior executives at consumer products companies can say with complete conviction that their...
Rely on the science of selling, not the gut instincts of a handful of rainmakers.
Our top 10 list of the reasons why customer surveys don't work.
Learn how our Customer Strategy & Marketing experts can help your company
Learn how to focus your entire company on customer loyalty and deliver sustainable growth
How a customer loyalty metric spawned a movement that became a management system. About the book
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