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- Bain video
- December 14, 2017
By Chris Brahm
How to address the disconnect between great analytical output and actual changed behavior.
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- Bain Brief
- November 08, 2017
By Rasmus Wegener, Chris Brahm and Sanjin Bicanic
The signs that an industry is ripe for advanced analytics disruption are becoming clearer. So are the patterns that commonly follow.
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- Expert Commentary
- December 08, 2017
By Aimée Douglas
How to produce relevant, impartial and accurate data from online bulletin boards.
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- Bain Snap Chart
- December 08, 2017
By Jonathan Hanson, Jonny Holliday and Jeff Taylor
Predictive analytics can provide more focused sales targets.
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- Expert Commentary
- December 05, 2017
By June Wu
For multivariate testing, plan and execute a series of tests instead of one test.
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- Bain Brief
- August 25, 2017
By Chris Brahm, Lori Sherer, Richard Fleming and Briana Bennett
Companies that take a one-team approach to behavior change will see transformational results with advanced analytics.
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- Expert Commentary
- October 05, 2017
By June Wu and Paul Markowitz
Marketers have a variety of advanced analytics tools available for understanding customer preferences.
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- Bain Snap Chart
- July 19, 2017
By Justin Murphy and Mark Kovac
By visualizing sales transaction data across channels, companies can determine the best route to market.
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- Bain infographic
- July 17, 2017
By Jonathan Frick and Mark Kovac
New tools can analyze calendar and email metadata to help improve sales performance.
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- Bain Brief
- August 01, 2017
By Chris Brahm and Lori Sherer
Six principles can help companies design advanced analytics approaches that lead to action.
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By Corrie Carrigan
Three ways companies can use episode analytics tools to improve customer experiences.
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By Rob Markey and Tom Springer
Advanced analytics can predict when a customer is happy (or not)—and then help you take action.
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By Mark Kovac
How companies can use software to identify successful sales behaviors.
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- CNBC Africa
- March 08, 2017
By Chris Brahm
Chris Brahm appeared on CNBC Africa to discuss how companies can fully capitalize on the value of Big Data.
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- Bain Brief
- April 12, 2017
By Jonathan Frick and Mark Kovac
It's 10 AM. Do you know what your sales reps are doing?
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- Bain Brief
- August 08, 2016
By Chris Brahm, Aaron Cheris and Lori Sherer
Only humans can fix broken policies or processes, but analytical tools can amplify their reach.
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- Bain video
- November 07, 2016
By Chris Brahm
How the human element retains an essential role in a customer-centric culture.
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- Bain video
- December 05, 2016
By Stephan Zech
Utilities have the analytics tools to tap into a gold mine of opportunities.
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- Bain video
- November 07, 2016
By Aaron Cheris
How advanced analytics can help companies observe and predict behavior, and prescribe ways to improve the customer experience.
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- Bain Brief
- October 12, 2016
By John Senior, Tom Springer and Lori Sherer
Three major trends have opened new opportunities to grow share of wallet.
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- Bain Brief
- August 31, 2016
By Christophe Guille and Stephan Zech
Forward-thinking utility executives already are mining new sources of data from smart meters and other sensors.
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By Lori Sherer
Bain Partner Lori Sherer discusses the role of insights and analytics in digital customer experience design.
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By Mark Kovac
A new breed of software applications is reshaping sales force management.
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By Rasmus Wegener
Bain Partner Rasmus Wegener discusses how leaders can turn their data into a platform for growth.
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By Tom Springer
Bain Partner Tom Springer discusses how to break through the hype and really benefit from Big Data.
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By Lori Sherer and Henrik Naujoks
Big Data and advanced analytics have begun to yield big payoffs for a few insurance companies.
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By Steve Berez
Steve Berez discusses how a more collaborative approach to analytics can help to derive real, meaningful business insights.
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- Bain Brief
- February 10, 2016
By Steve Berez, Paul Callahan and Rasmus Wegener
Three no-regrets actions that CIOs can take to move ahead.
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- Bain video
- November 03, 2015
By Henrik Naujoks
How businesses can use advanced analytics to outperform the market.
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- Bain Brief
- August 12, 2015
By John Senior, Keri Larkin and Eric Almquist
Experimental design gives marketers the power to dramatically improve digital performance.
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By John Senior
To benefit from Big Data, executives must cut through the hype.
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- Bain Brief
- April 08, 2015
By Eric Almquist, John Senior and Tom Springer
Advanced customer analytics can be a powerful business tool, but companies need to avoid common pitfalls before investing.
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By Rasmus Wegener and Eric Almquist
If a company wants to use or share customer data, they should ask in a clear, straightforward way.
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- Bain Brief
- February 11, 2015
By Michael C. Mankins and Lori Sherer
Why advanced analytics is about decision-making, not just technology.
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- Bain video
- December 08, 2014
By Lori Sherer
How Big Data can improve decision-making capabilities.
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- Bain Brief
- December 04, 2014
By Michael C. Mankins and Lori Sherer
Companies can build analytic models that incorporate the experience and judgment of their most talented people.
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By Michael C. Mankins and Lori Sherer
Companies that succeed in getting employees to adopt new analytic tools rely on a three-faceted approach.
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- HBR.org
- September 18, 2014
By Michael C. Mankins and Lori Sherer
The use of analytics can hugely improve the quality of your decisions and can increase decision process efficiency by as much as 25%.
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- Bain infographic
- September 11, 2013
If you don't know who (and where) your chief analytics officer is, you may already be behind the curve.
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- Forbes.com
- October 30, 2013
By Travis Pearson and Rasmus Wegener
To become true analytics leaders, companies must embed Big Data deeply in their organizations.
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- Bain Brief
- September 17, 2013
By Rasmus Wegener and Velu Sinha
Only 4% of companies said they have the right resources to draw meaningful insights from data—and to act on them.
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- Bain Brief
- September 11, 2013
By Travis Pearson and Rasmus Wegener
If you don't know who (and where) your chief analytics officer is, you may already be behind the curve.
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- Bain industry brief
- September 11, 2013
By John Senior and Eric Almquist
Leading marketers now have a far more powerful and sophisticated technique to test direct marketing campaigns.
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- WSJ.com CIO Journal
- December 07, 2012
By Rasmus Wegener and Velu Sinha
Significant insights don’t spring from raw data. Using Big Data effectively requires companies to ask the right questions.
