Melanie Sanders: The new reality for grocery suppliers in Australia




Grocery suppliers in Australia must contend with lower prices, growth in private label goods and shifts in shelf-space allocation at major retailers. Learning to make the most of the new reality begins by understanding its origins in the pricing strategies of the grocers and many suppliers, says Melanie Sanders, a partner in Bain's Consumer Products and Retail practices, in this short video.

Read the Bain Brief: The new reality for grocery suppliers in Australia