Maureen Burns: Mobilizing for Loyalty in Retail Banking




Customers in most markets say they would miss their mobile phones more than their wallets. For banks, that means that mobile tools offer the best way to delight customers and reduce costs. Maureen Burns, a partner in Bain's Financial Services practice, shares some of the ways that leading banks are using mobile technology to reinvent the customer experience.

Read the Bain report: Customer Behavior and Loyalty in Retail Banking